Insurance companies are going all out to grab eyeballs.
Elana Meyer looks back on the disappointment of missing out on competing internationally because of the sporting boycott of South Africa in conversation with Rediff.com's Laxmi Negi.
Not everyone completes the Badwater Marathon. Breeze Sharma did so, as the fastest Indian ever.
'I would not be running had it not been for the army.' 'I learned to value my time only after I was posted in Kashmir.' 'I was posted there for three months. In those three months I learned everything about life.'
Former Formula One World champion Damon Hill says the decision to scrap the Indian Grand Prix after just three years of its launch was a "shame", especially as the Buddh International Circuit in Greater Noida has a "great track".
'After 8 to 10 hours of running, when my body starts paining, I keep thinking about the pain and sacrifice of my mother and it makes my will stronger.'
'They need to see Bolt compete and struggle and come back from losses,' says Edwin Moses, athletics legend.